Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

The no-show cars: a reader rant on mad concepts

Instigated by Harley Earl at General Motors in the late 30s with the quaintly named Buick Y-Job, show cars, or concept cars, were presented to an excited public eager for new things. As the world recovered from a depression and then a war, these vehicles pointed to a better future that many people believed in, including the people who produced them. And, although many of the concept cars of the 50s, with their Jetsons plexiglass roofs and notional nuclear powered engines seem ludicrous now, in their time they weren’t that cynical.

Daydreaming of nudist beaches whilst driving? BMW has the answer.

BMW Lane Departure Warning - just in case you're daydreaming BMW has a new advert for its lane departure warning system featuring a daydreaming man and his vibrating head. We’ve all done it (well, we all have) – managed to drive to wherever we’re going without remembering a single thing about the uneventful journey. We all think that if something did happen our brains would jump back in to focus and attend to whatever it is that needs attending to.